Property Sales Essentials

About This Course

Learn the complete property sales process — from prospecting and listing to offer negotiation and transfer. Designed for new estate agents and individuals preparing for the EAAB NQF4 qualification, this course provides the practical knowledge you need to close your first sale.

What You'll Learn

• ✓Prospect and generate leads in the residential market
• ✓Conduct professional property valuations and listing presentations
• ✓Market properties effectively across online and offline channels
• ✓Negotiate offers to purchase and counter-offers
• ✓Manage the conveyancing and transfer process
• ✓Understand EAAB licensing requirements and professional standards

Course Modules

1. The Property Market in South Africa
   Market dynamics, property cycles, key role players.
2. Prospecting & Lead Generation
   Geographic farming, referrals, digital lead generation.
3. Listing & Valuation
   Comparative market analysis, listing agreements, pricing strategy.
4. Property Marketing
   Photography, portals, show houses, social media marketing.
5. The Offer to Purchase
   OTP drafting, suspensive conditions, subject-to-sale clauses.
6. Negotiation Skills
   Buyer and seller psychology, counter-offer strategy, closing techniques.